ASO Manager

We are looking for an experienced ASO manager to strengthen our team.

Responsibilities:

• Develop and implement ASO (App Store Optimization) strategy to increase mobile app visibility and downloads
• Analyzing keywords, metadata, app descriptions, and other factors to optimize app store rankings (App Store, Google Play, etc.)
• A/B testing of marketing creatives
• Monitoring and analyzing results of ASO strategies using analytics and reporting tools
• Implementing ASO best practices and innovations to optimize processes and achieve department goals
• Collaborating with development, marketing and product teams to align ASO strategies with overall goals
• Creating custom flow, working with CPP and CSL

Requirements:

• At least 2 years of experience in the ASO
• Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, etc.)
• Experience in testing marketing creatives
• Experience with CPP and CSL
• Analytical skills and ability to interpret data to make decisions
• Communication skills and ability to interact effectively with diverse teams
• English language proficiency at a level sufficient to read and analyze international data and trends

Will be a plus:

• Experience with AI: chat GPT, Midjourney, Dall-e

We offer:

• Opportunity to work for ZiMAD, a US company with a diverse portfolio of global free-to-play (F2P) projects with a multi-million monthly user base
• Involvement in the entire product development cycle
• Career growth prospects within an international company
• Remote work opportunities
• Flexible working schedule
• Bonuses based on the achievement of KPIs and financial results of projects
• Paid conferences, training (including language courses), and workshops
• Opportunity to choose voluntary health insurance (VHI) programs and receive compensation for their associated costs
• Opportunity to have sessions with psychologists to improve your mental health and well-being
• Participation in charity projects

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