Middle UA

Cubic Games is a mobile game studio and part of the international GDEV holding. We have grown from a small team into a company of 130+ professionals, united by a love for games and a desire to create products that truly stand out.

We are the creators of Pixel Gun 3D, a cult mobile shooter with 3+ million monthly active players and one of the strongest communities in the genre.

We are currently expanding our team and looking for a Middle User Acquisition Manager.

RESPONSIBILITIES:

• Acquire users globally for the midcore mobile shooter Pixel Gun 3D, taking into account genre specifics and a strong community-driven ecosystem.

• Manage paid traffic acquisition and scale campaigns across key advertising platforms while optimizing ROI and LTV.

• Work with Google, Meta, AppLovin, TikTok, Mintegral, Apple Search Ads, and be ready to learn and launch new platforms from scratch.

• Develop the UGC creatives direction: test user-generated formats, extract insights, and scale the most effective approaches.

• Use internal BI and analytics tools to make data-driven decisions.

• Manage budgets, forecasting, and achievement of KPI targets (ROAS, CPI, Retention, Payback).

• Organize and analyze A/B testing of new creatives, hypotheses, and platform advertising features.

• Collaborate closely with Creative, Product, ASO, and Analytics teams to improve marketing efficiency.

• Negotiate with partners and advertising platforms, explore new growth opportunities, and test new acquisition sources.

• Accumulate expertise, systematize knowledge, and document best practices within the UA direction.

REQUIREMENTS:

• 3+ years of experience in User Acquisition for mobile games, with a solid understanding of midcore and shooter audiences.

• Hands-on experience with several traffic sources, including Meta Ads, TikTok Ads, Google Ads, Unity, ironSource, AppLovin, Moloco.

• Experience or strong understanding of Apple Search Ads as a key growth channel in 2025+.

• Understanding of marketing for games with a strong brand and community: working with loyal audiences, organic impact, brand traffic, and social-driven effects.

• Ability to work with large data sets, analyze results, and turn insights into action.

• Skills in managing your direction as a product: goal setting, planning, and delivering results.

• Flexibility and readiness to adapt to rapidly changing platform algorithms and trends (UGC, AI creatives, SKAN 5+).

• Interest in non-standard challenges and a desire to deeply understand growth mechanics.

• Passion for games and a strong understanding of the mobile market.

• English proficiency sufficient for communication with international partners and platforms.

CONDITIONS:

• Employment under Armenian labor law or a remote contract (candidates residing in Russia and Belarus are not considered).

• Official salary.

• 21 days of paid vacation + 3 additional paid days off.

• 100% paid sick leave.

• Medical insurance in Armenia (if employed there).

• Workshops, internal lectures, gifts, and corporate events.

• Opportunity to work on a product with a multi-million audience and have a real impact on its growth.